Creating the Rich & Fruity Pound Cake is straightforward once you follow these simple steps:

1. Preheat Oven: Begin by preheating your oven to 350°F (175°C). Grease and flour a 9×5-inch loaf pan.
2. Cream Butter and Sugar: In a large mixing bowl, cream together the softened butter and granulated sugar until light and fluffy.
3. Add Eggs: Incorporate the eggs one at a time, mixing well after each addition until fully combined.
4. Combine Dry Ingredients: In a separate bowl, whisk together the flour, baking powder, and salt.
5. Mix Dry and Wet: Gradually add the dry mixture to the butter mixture, alternating with the milk. Start and end with the flour mixture, mixing until just combined.
6. Flavor It: Stir in the vanilla extract and lemon zest if using, ensuring an even distribution throughout the batter.
7. Fold in Fruits: Gently fold in your choice of fresh fruits, distributing them evenly throughout the batter without overmixing.
8. Transfer to Pan: Pour the batter into the prepared loaf pan, smoothing the top with a spatula.
9. Bake: Place in the preheated oven and bake for 50-60 minutes, or until a toothpick inserted in the center comes out clean.
10. Cool: Once baked, remove it from the oven and let it cool in the pan for about 10-15 minutes, then transfer it to a wire rack to cool completely.

These steps will lead you in crafting a flavorful and moist Rich & Fruity Pound Cake that will be hard to resist!